Posts Tagged ‘digital distractions’

The Multitasking Controversy Airs on WISN-TV

Thursday, March 4th, 2010

There are strong opinions about multitasking. I appeared in a report on WISN-TV (Milwaukee) this week (3/1/10), talking about my book Conquer CyberOverload and arguing that multitasking is counterproductive.  The  report contains many great images of people multitasking, and interviews with some multitaskers who swear by it.  One says he’s 1000 times more productive because he multitasks.  But research shows you lose time, quality, and creativity when you multitask. Of course, air-traffic controllers must multitask, and there are times we need to be available for a critical or urgent message that may come in.  But if you can limit your multitasking when you’re trying to get things done and schedule your interruptions rather than being “on call” 24/7, you’ll get more done, boost your creativity and reduce the stress that constant connectedness often causes.  See the video of the WISN interview here.  More information on Conquer CyberOverload.